We believe in enabling parents to make better choices for their kids and the planet.
Improving the playtime experience
The idea for Tide Pool Play began as a solution to the ‘toy problem’ we faced as new parents.
By the time our first child was celebrating his 2nd birthday, our closets and his toy storage bins were filled with neglected toys that we hoped would come into use in the future.
Our home had many neglected but perfectly good toys that we held onto by reorganizing and finding new spaces for them, only to dispose of them months or years later. We found that many parents experienced a similar cycle of buying (or being gifted), storing, and purging.
I knew there had to be an easier and less wasteful way to consume toys. And so in September 2021, we launched Tide Pool Play to reinvent playtime to include all the learning and fun but without the clutter and with a lot less collective waste. We hope your family joins us on this journey :]
Nadisha is a Ph.D. in molecular biology and the devoted mother of Jacques (5) who attends Montessori school and Simone (3) who is excited to begin her Montessori adventure.
To keep toys from filing up homes and landfills
Less than 10% of toys are recycled at the end of their life, leading to a significant amount of waste. Through our ‘shared toy shelf’ model, children and families experience the joy and learning that toys bring without having to store or dispose of them.
To make it possible for families to minimize their carbon footprint
40% of all toys made in the world are sold in the US-a majority of which are neglected after just a few uses. A shared toy can have a foot print that is almost 80% smaller. Through our parent and child-friendly process, we extend the use of each toy through multiple uses.
To work with companies to support the shift to conscious consumption and circularity
We help parents and children discover toys and brands that are committed to reducing the environmental impact of their products.