We believe in enabling parents to make better choices for their kids and the planet.
Rethinking playtime
Tide Pool Play began after the birth of our second child, when we were faced with a sea of outgrown baby toys that needed to be passed on. As time-strapped parents, we donated most, hoping that at least some of the toys would get a second chance before entering the landfill.
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​This experience made us wonder whether we could help parents skip buying and managing toys during those first years while providing a convenient path for families to feel good about their environmental impact. Creating a service that achieves this has been a challenging but worthwhile mission, and we are proud to have grown Tide Pool Play from a local initiative in September 2021 to a small business that serves families nationwide. We hope you are inspired to join us on this journey.
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Nadisha
Nadisha is a Ph.D. in molecular biology and mommy to Jacques and Simone, who attend Montessori school.
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Our Mission
To keep toys from filing up homes and landfills
Less than 10% of toys are recycled at the end of their life, leading to a significant amount of waste. Through our ‘shared toy shelf’ model, children and families experience the joy and learning that toys bring without having to store or dispose of them.
To make it possible for families to minimize their carbon footprint
40% of all toys made in the world are sold in the US-a majority of which are neglected after just a few uses. A shared toy can have a foot print that is almost 80% smaller. Through our parent and child-friendly process, we extend the use of each toy through multiple uses.
To work with companies to support the shift to conscious consumption and circularity
We help parents and children discover toys and brands that are committed to reducing the environmental impact of their products.
